DoubleClick cookie is used by Google in the ads served on partner sites, such as websites displaying AdSense ads or included in Google certified ad networks. When users visit a partner's website and either view or click on an advertisement a cookie may be placed in the user's browser.
With aid of the DoubleClick cookie, Google and its partners have the possibility to show ads based on user's visit to this and/or other sites on the Internet.
Users may opt out of the use of the DoubleClick cookie for interest-based advertising in the ad settings. You have the option to opt out of third-party internet cookies for interest-based advertising by visiting aboutads.info
Momsens.se has third-party vendors and ad networks serving ads on this site. These are: Adsense, Adtraction, Adprofit, Adrecord, Criteo och TradeDoubler
You can visit those websites to opt out of targeted advertising:
Momsens.se has implemented the Ads.txt standard.
You can read more about this here at IAB.
I also run other websites that you can get to via links from momsens.se and where you can also come across ads from:
Over shorter periods of time, it can also occur more ad providers that have not yet been added to this list as I am continually testing and evaluating different suppliers of advertising solutions. Are you interested in whom or which ad providers to choose for your own website or blog, you can read my review and ranking of advertising systems and affiliate programs here:
In an implementation of Google Analytics without User ID function, unique users ate counted each time the content on momsens.se is used by another device and for each new visit. For example, a search on the mobile phone one day, a purchase on a laptop three days later and a customer service request on a tablet a month later are counted as three unique users in a standard implementation of the Google Analytics - although all these events occur with the same online account. Even if you can gather data about these events and entities, one can not determine whether there are any relationships between them. The only thing you see is the independent data points.
When implementing User ID it is possible to identify related events and entities, and connect these seemingly unrelated data points. The same search on a phone, the purchase of a laptop and re-engagement on a tablet, that previously looked like three unrelated events unrelated entities, can now be understood as three related events on related entities. This provides a context for your analysis and a holistic overview of your users and their behaviours. Momsens.se does not use the User ID.
Display Advertising, demographics and interests
With advertising features Google Analytics can activate features in Analytics, which is not standard in the common implementation. Advertising features include the following:
- Remarketing (opt-out) with Google Analytics
- Display Reporting for the Google Display Network
- Integrations with DoubleClick platform
- Google Analytics demographic and interest reports
These are enabled on momsens.se making it possible for Google Analytics to collect data on traffic through Google's advertising cookies and anonymous identifiers, in addition to the data collected through a standard Google Analytics application.
- Activated advertising functions: Display Advertising, demographics and interests.
- Visitors may opt out of advertising from Google Analytics for example with NAI tool for inactivation of interest-based advertising, or this plugin.
Do you have questions about this or anything else that affects momsens.se please feel free to contact me at: